Car decals are one of the most cost-effective marketing tools that small businesses can take advantage of. You can purchase car decals and place them on your company vehicles for a relatively low price. Let your car make a statement every time you or your employees drive around town. Read on to find out how your business can benefit from decals.
- Ways Car Decals Can Help Your Business
- Reaching a wider audience.
- Building brand awareness.
- Creating a professional image for your business.
- Saving advertising cost
- Decals encourage word of mouth.
- Creating a Car Decal
- Start with a high-quality design.
- Use durable materials.
- Apply the decal carefully.
- How to Position a Car Decal
Ways Car Decals Can Help Your Business
Advertising is the key to attracting customers and making sales. Here are a few ways that car decals can help promote your business:
Reaching a wider audience.
If you have a brick-and-mortar store, chances are that most of your customers come from the local area. However, if you put car decals on your vehicles, you can reach a wider audience because it is mobile.
Well-designed car decals are hard to ignore, and you get an audience anywhere the car is. Whether on the road or parked at the mall, it will attract some attention which could translate to sales.
Building brand awareness.
Car decals are a great way to introduce your service, product, or company to potential customers. It will make them curious to know more, including some who may never know what you offer. They probably would never have thought of it if they had not seen the advertisement on your car. Brand awareness is integral to any marketing strategy, and car decals can help.
Creating a professional image for your business.
A car decal can help create a professional image for your business by adding a personal touch to any vehicle. They can also help you stand out from other companies and give people who see your car something to remember you by.
If you have ever had trouble remembering names or faces, you know how helpful it is when others can easily identify you when they see your company’s logo or name on their car’s window.
Saving advertising cost
You can easily remove and replace the decal with a new design. Changing the message on your car decal is possible without repainting it. Your business can rebrand at a low cost thanks to the decal’s versatility.
A car decal can be on your car for years. Provided they are made from quality materials, they won’t fade or peel like paint. So, you won’t have to worry about replacing them after a few months hence reducing the cost of advertising.
Decals encourage word of mouth.
The public will likely talk about your business when you have a car decal. If one of your customers sees an ad for your business on another person’s car, they might call and ask about it. It means that when someone sees a car with an advertisement for yours in their neighborhood or town, they’re likely to discuss with their colleagues or neighbors what kind of products or services you offer.
Creating a Car Decal
Here’s what you need to know regarding making a car decal:
Start with a high-quality design.
Your car decal should be eye-catching and represent your brand well. If you don’t have a designer on staff, consider hiring one or working with a professional printing company that can help you create a great design.
Use durable materials.
Car decals are exposed to natural elements, so using materials that can withstand sun, rain, and wind without fading or peeling is essential. Vinyl is a popular choice for car decals because of its durability.
Apply the decal carefully.
Make sure the surface you’re applying the decal to is clean and smooth so that it will adhere properly. Once you’ve aligned the decal, use a squeegee to remove any air bubbles and ensure it’s firmly attached.
How to Position a Car Decal
Consider the following things when positioning your car decals.
You want potential customers to see it, so putting it on the back window or bumper is usually a good idea. You also want to ensure that the decal is placed in an area that other objects like side mirrors or parking passes won’t obstruct.
Make sure the size of the details you want to advertise is readable. You only have a few seconds to communicate with people driving along with you or passing by. However, you do not want to be overbearing and distract them from getting the message. Therefore, choose a picture and word size that is appropriate.
You want them to complement each other and create a cohesive look. If you have questions about the best position for your car decals, don’t hesitate to ask a professional for help.
Car decals are an easy, creative, and affordable way to promote your business. They are also a great way to show off your company’s personality and make a connection with your target audience.