Are you looking to monitor your website traffic but aren’t quite sure how to do it? Monitoring website traffic is crucial for both brick and mortar and online businesses.
Website traffic monitoring can reveal important insights, such as how visitors got to your website, how long they stayed on your site, if they came back, what keywords they searched for, where they’re located, and much more.
But to gain all of these insights, you need to know how to monitor website traffic the right way. Read our website traffic guide to learn how to make monitoring simple.
- Choose the Right Tools
The right tools will allow you to monitor website traffic with ease. Here are some of the most popular tools to check out:
- Decibel: Decibel is a website tool that tracks and records every session on your site to ensure you have all the information you need to better understand your customer’s online journey. You can check out decibel.com to learn more.
- Google Analytics: This tool is considered the gold standard for website traffic monitoring. While there is a paid version, the free version is typically enough for small to medium-sized businesses.
- Crazy Egg: This tool contains some exclusive features such as heat mapping, scrolling maps, and overlay.
- Kissmetrics: This tool is best known for its ease of implementation. It can give you insights to help identify unique data and work on it.
Other popular web traffic monitoring tools include StatCounter, ClickTale, and Quantcast. We recommend using a combination of the tools, at each one has something unique to offer your business.
- Pay Attention to Bounce Rate
Once you’ve installed some of the above monitoring tools, it’s time to put them to use. The monitoring tool you select should have a feature that allows you to measure your website’s bounce rate.
This is one of the most important factors to measure, as bounce rate tells you how many visitors leave your site after viewing only one page. Typically, the bounce rate is measured in a percentage. So if you have a bounce rate of 47%, this means 47% of your website visitors left your site after viewing only one page.
An average bounce rate falls somewhere between 41 and 55 percent. If your site’s bounce rate is 56% or higher, you should further investigate the causes. Here are some things to look into:
- Page Speed: Nobody likes a slow-loading website. If your site takes longer than a few seconds to load, then it’s probably part of the reason you have a higher than average bounce rate.
- Web Design and CTAs: While it’s crucial to make your website attractive, you also want to make things clear and simple. And, make sure your call to action buttons are in a prominent location so they’re easy to find.
- Meta Descriptions/Tag Lines: Make sure your meta descriptions and tag lines are an accurate representation of what’s actually on your website. If they’re misleading, your website visitors will bounce quickly.
- Bad Links: Make sure your website doesn’t have any broken links or links that are misleading or inaccurate.
These are just a few factors to keep in mind when checking the bounce rate on your website.
- Look Into Audience Information
Most web traffic analytics tools also come with a section that analyzes your site’s audience. This section records information such as visitor’s demographics, geographic location, and interests.
It can also track what hardware and software your visitors use to view your website, as well as how your analytics compare to other websites in your industry. Knowing information about your audience can give you key insights on how to improve your website.
For example, if you find that most of your website visitors are coming to you from a mobile device, then you want to make sure your site is optimized for mobile. Once you understand the basics of audience analytics, you can begin to group your information into segments.
For example, you can group visitors to your website who are from outside the US, who viewed your site from a mobile device, and who stayed on your site for more than one minute but didn’t convert into a lead. With this information, you can then create more targeted marketing strategies for this specific audience.
- Look Into Behavior
Website traffic tools also typically come with a behavior section. The behavior section helps you better create a quality user experience for your audience, as it helps you see what visitors do once they land on your website.
Once you know which web pages visitors are utilizing the most, you can figure out ways to optimize other lower-performing pages. You can also look into what’s going right with your most popular pages to optimize them even further.
- Look at Acquisition
When monitoring website traffic, you also want to pay attention to acquisition. That is, you need to identify high-level information to get a better understanding of your audience.
Some things you should look into through your website traffic tools include:
- What channels are driving the most traffic to your website (i.e., Instagram, Facebook, Youtube, etc.)
- What the engagement metrics are on each channel
- The conversion rate and the number of conversions for each channel
Once you have this information, you can reflect on your current marketing strategy and adjust accordingly.
Monitoring Website Traffic: Time to Get Started
Now that you’ve read this guide on monitoring website traffic, it’s time to get started. With the right monitoring tools and knowledge of how to use them, you’ll gain a deeper understanding of the data behind the traffic.
For more web analytics information, check back in with our site.