BUSINESS

10 Marketing Tips for Real Estate Businesses

10 Marketing Tips for Real Estate Businesses
Written by Madhuri Boinwad

The Real Estate business is considered one of the most easily approachable businesses but it requires expertise and strategy to keep it running profitably. You might have to trade physical properties but have to deal with real people every day. Let us get to know a few ways to market our real estate business:

  1. SURVEY
    Before you initiate your business, you need to research a lot of aspects of this sector of business. The locality, the prospects, their needs to be catered, their likes, dislikes getting an overview of what all needs to be done and arranged for. For this, you can create an online quiz or put up a poll on your social media page.
  2. SOCIAL MEDIA

There is no explanation enough to convey the importance and power of social media and the impact it can have on our business if utilized properly. You can use Instagram to promote your business. Some businesses even like to Buy Instagram Followers and buy Instagram Likes so they can reach even more people. Alternatively, you can use Twitter to give regular updates of lease/rent property, Pinterest and Facebook to attract people with visually appealing pictures, YouTube to give tips or house tours, etc. The options are unlimited and so is the potential.

  1. DEVELOP A NICHE

After conducting a comprehensive survey, connect the dots and make a decision on the target niche you are going to cater to. Select a target city or town, a target demographic: whether families, students, foreigners, etc to provide specialised services. Doors for further expansion are always open.

  1. BUSINESS PAGE ON GOOGLE

For every problem, almost all of us seek only one platform for the solution i.e. Google. It is the priority for so many, creating a business page on Google must be your priority to increase your visibility. Keep updating it with good photos and realistic feedback. Provide an accessible address and reachable contact information.

  1. EXPERIENCE TECHNOLOGY

Using technology for everything is the new normal. If teaching, learning, tourism etc. can be shifted to an online medium, so can be your real estate business! Let the quarantine period not be an obstruction in your business by providing your clients with 3D house tours and AI-driven guides and provide them with a one-of-its-kind experience.

  1. BRAND IDENTITY

People are becoming brand conscious for all kinds of products and services and you must not stay behind in marketing your business by building a strong brand identity. A minimalistic logo, an attractive tagline, highlighting your values, your target market and quality.

  1. CONVENIENCE IS THE KEY

Anyone who looks for property values convenience the most. All the required products and services, be it grocery, schools, hospitals, market, etc. must be at their convenience from their location. As a marketer, try to sell the property keeping convenience as the main highlight. Nothing attracts someone for a location more than this.

  1. PRINT MEDIA PROMOTION: OLD IS GOLD

However primitive it may sound, print media has still not lost its charm and is one of the most popular ways of promotion to date. It has a wider reach to the mature audience who are most likely to be interested in trading in property. Stay active in advertising in local newspapers and can approach a national daily once in a while. 

  1. STRATEGIC PARTNERSHIPS

Word of mouth is one of the most powerful marketing tools, especially for the real estate sector, where trust is of utmost importance. Participate and sponsor local events to get attention. Don’t let the new and the old people forget you.

To stay vocal, strategise your partnerships and advertise your brands with 

  • Local leaders
  • convenience stores
  • Barber
  • Local associations, etc.
  1. STEP INTO THE WORLD OF DECOR

What can be better than the clients getting exactly what they want? Apart from personalising your services, personalize the property the way the client wants. Add decor at affordable prices in the pool of services you provide and witness the satisfaction level of the client.

CONCLUSION

The real estate business isn’t as easy as it seems. Sometimes it gets really tricky to get clients and convert them. Use these marketing ways and do wonders to your business.

About the author

Madhuri Boinwad

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